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NewsNerve Audience Development System
USWeb represents some of the largest publishers in the world. From Cnet, Forbes, Time-Warner and The Boston Globe, to Dow Jones, VNU Media, Hachette Filipacchi and BizJournals, USWeb is the online marketing firm of choice. USWeb understands the needs of online publishers better than any online marketing firm.
Online publishers usually earn their revenue from advertising. The more traffic a publisher receives the more inventory the publisher has available for advertising. USWeb has spent years working hand in hand with online publishers in their audience development efforts.
NewsNerve helps publishers by leveraging RSS, an XML based language already adopted by nearly every major online publisher to syndicate news headlines to external sources. Newsnerve was created to provide publishers the ability to utilize their RSS feeds to motivate other website publishers to carry these feeds through a pay-per-click model at a fraction of the cost of traditional pay-per-click networks.
"What makes NewsNerve effective is that it takes two seperate, succesfully established platforms, the traditional Pay-Per-Click (PPC) network and Real Simple Syndication (RSS) and bridges the divide between them. Finally online publishers are capable of utilizing the PPC model while still maintaining an effective ROI. NewsNerve is ideal for website owners as well, traditional PPC networks make you display stagnant direct advertising links to your visitors, NewsNerve gives you the ability to leverage up-to-the-minute informative news headlines as a source for generating revenue while providing the user with information they actually want to see. What type of link do you click on more often when surfing the net, advertisement links or news headlines?" - Shaun Shull, USWeb VP of Emerging Technologies
Pay-Per Click RSS Feeds
NewsNerve is the first pay-per click RSS feed network dedicated to helping publishers gain traffic at low costs per click. To learn more about NewsNerve and the potential benefits to your company, check out the NewsNerve.Com.
